When trying to promote a business idea – maybe a new product, or something you are considering trialling, price plans, anything at all – then it’s important to be able to test drive the new plans and ideas in a suitable environment. Extremely important for advertising yourself and gaining exposure, corporate gifts help you build trust with people who may never even have heard of you before – but how does it all work?
The idea behind promotional gifts is not to reinforce bonds with old clients, although that certainly helps, but to raise awareness with those who have never used your services or heard of you before. Given out to the general public, things like pens and key rings are common gifts. Although these little token gestures are nice, it’s hard to see somebody who has spent a lot of resources and time on your company being too impressed with a fountain pen and a thank you letter.
A corporate gift, however, tends to go beyond the scale of mass ordering pens and ties. Corporate gifts are supposed to show a deep affection for the time and patience that the client has given you in the past, to say thank you for continued support. Obviously, the bigger the business and the better the relationship, the better the present will be. For example, many web designers tend to give out fruit baskets, or bottles of wine, to customers who have taken out various service contracts with them – not only is it nice to receive free gifts, but it helps to strengthen the relationship between client and business.
The idea behind a corporate gift is to remove you from the business spectrum, just for a moment. Handing somebody a branded company bottle of cava is going to seem a little strange, so they should never be used to promote. Corporate gifts are used to show appreciation for the time and business sent your way by a client.
Typically, they are fairly expensive items; of course it depends on budget and what you actually work in. Another good example is that of florists sending out bouquets of their best flowers – but the bottom line really is that it should be a few steps up from a promotional gift like a pen, in terms of value and importance.
Corporate gifts vary massively depending on what type of business you are, and who the client is. Just make sure that if you are sending our corporate gifts, that you are appropriate and do not cheapen the clients opinion of them – corporate gifts are a feel good item, make sure the actual present matches that ambition.
This article is brought to you by Himawari. For inquiries, recommendations or to make an order please contact us at [email protected] or call us at 03-21483494.
The idea behind promotional gifts is not to reinforce bonds with old clients, although that certainly helps, but to raise awareness with those who have never used your services or heard of you before. Given out to the general public, things like pens and key rings are common gifts. Although these little token gestures are nice, it’s hard to see somebody who has spent a lot of resources and time on your company being too impressed with a fountain pen and a thank you letter.
A corporate gift, however, tends to go beyond the scale of mass ordering pens and ties. Corporate gifts are supposed to show a deep affection for the time and patience that the client has given you in the past, to say thank you for continued support. Obviously, the bigger the business and the better the relationship, the better the present will be. For example, many web designers tend to give out fruit baskets, or bottles of wine, to customers who have taken out various service contracts with them – not only is it nice to receive free gifts, but it helps to strengthen the relationship between client and business.
The idea behind a corporate gift is to remove you from the business spectrum, just for a moment. Handing somebody a branded company bottle of cava is going to seem a little strange, so they should never be used to promote. Corporate gifts are used to show appreciation for the time and business sent your way by a client.
Typically, they are fairly expensive items; of course it depends on budget and what you actually work in. Another good example is that of florists sending out bouquets of their best flowers – but the bottom line really is that it should be a few steps up from a promotional gift like a pen, in terms of value and importance.
Corporate gifts vary massively depending on what type of business you are, and who the client is. Just make sure that if you are sending our corporate gifts, that you are appropriate and do not cheapen the clients opinion of them – corporate gifts are a feel good item, make sure the actual present matches that ambition.
This article is brought to you by Himawari. For inquiries, recommendations or to make an order please contact us at [email protected] or call us at 03-21483494.